The Just You campaign aimed at making the Just for Men brand authentic, stylish and relevant to guys. For Combe's first large content campaign, we teamed up with director/photographer, Scott Toepher and the production team at Mod Op, LA. We shot profile videos with real guys as they also played rugby, rock-climbed, played in a band, styked, surfed and cycled. We filled the coffers of our video library and were able to re-edit and re-pupose our footage for digital and social here in the States and globally.
Profiles, in the courage, to color your gray.
All kinds of guys cover their gray. It's really no big deal.
Find the Guy @blindbarber and the roll-out of Ultra for the Mid-East and China
We sent some women in to a bar in Brooklyn to see if they could spot the JFM user. We then tried a similar trick with barbers in LA. @blindbarber
We introduced Ultra, for the Mid-East and Hong Kong markets. The campaign was filmed in Malaysia. The crews were excellent- wish I could say the same for the air quality. It may look like some fancy atmosphere on that polo field, but it was really just the smog rolling in from Indonesia.